From left to right:  Morgan Clamp, Whoopi Goldberg, Michael Fiore, Erik Sharkey, and Andrew Pomeroy.


Actress and comedienne Whoopi Goldberg sat down for our cameras, as part of our feature-length documentary on Disney’s first black animator Floyd Norman.  Ms. Goldberg spoke at length of Floyd’s impact on the black community; His impressive career took him from Disney to Pixar, with stops along the way to create the “Soul Train” logo, develop “The Fat Albert Special”, and create black history films for schools in the ‘60s.  Ms. Goldberg now joins an amazing list of interviews that include:  Leonard Maltin (Film Critic), Richard Sherman (Co-Composer, “Mary Poppins”), Don Hahn (Producer, “Maleficent”), and Ralph Guggenheim (Co-Founder of Pixar), among others.

NEWS.  October 14, 2014


When the NJ-based Red Bank Film Factory needed a nimble bi-coastal production partner for a PSA starring Rob Lowe -- they called us.  Within  minutes of our Client’s call, our LA production team was assembled and briefed.  Given Mr. Lowe’s limited time, there was no room for error.  Our versatile team delivered the shoot on-time, on-budget, and on-location (in Santa Barbara) for our East Coast client. 


Production:  Michael Fiore Films

Post Production:  Red Bank Film Factory

© 2017 Michael Fiore Films            Info@MichaelFioreFilms.commailto:Info@MichaelFioreFilms.comshapeimage_5_link_0

HORATIO ALGER ASSOCIATION PSA - STARRING ROB LOWE

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Michael Fiore Films will present the World Premiere of the feature-length documentary "Floyd Norman: An Animated Life" at the 2016 Santa Barbara International Film Festival. Filmmakers Michael Fiore and Erik Sharkey take the audience on an intimate journey through the life and career of the 'Forrest Gump' of the animation industry - Floyd Norman.  Premiere screenings will take place on Friday, February 5 at 8pm (Metro 3) and Sunday, February 7 at 10:20am (Fiesta 2).


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016. 


An official press release can be found here.



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WORLD PREMIERE “FLOYD NORMAN:  AN ANIMATED LIFE”  -  DOCUMENTARY FEATUREHAA_PSA.html

NEWS.  October 13, 2014

http://livepage.apple.com/


In late 2015, Weight Watchers and Oprah Winfrey partnered.  The company rebranded with “Life Beyond the Scale”.  Great slogan!  But a creative challenge for anyone asked to advertise their SCALES!  There is nothing like a good challenge, so we rose to the occasion and came up with a fun, light premise that sums up their new slogan in 15 seconds!  The spot first appeared as a sponsored post on Instagram in January 2016.  Check it out here!

NEWS.  January 1, 2016

MF FILMS CREATES NEW SPOT FOR A RE-BRANDED WEIGHT WATCHERSConairLBTS.html


Conair wanted a fun, reality-based campaign that allowed women to “air their hair despair” -- and we delivered!  Check out these four fun spots that Conair is now using across digital and social media.  Check out “Joan’s Hair Despair” above and here, as well as the other spots here, here, and here!

NEWS.  November 9, 2015

CONAIR “HAIR DESPAIR” CAMPAIGN  -  PRODUCTION & POST


NJ-based Red Bank Film Factory loved the production work we did with their last PSA starring Rob Lowe, so they came back for more.  This time we worked with the great Wayne Gretsky.  Our LA production team delivered the shoot on-time, on-budget, and on-location (in Santa Barbara) for our East Coast client. 


Production:  Michael Fiore Films

Post Production:  Red Bank Film Factory

NEWS.  April 28, 2015

HORATIO ALGER ASSOCIATION PSA - STARRING WAYNE GRETSKY


The feature thriller “Keep Watching” has been bought by Sony’s Screen Gems for release in 2016.  MF Films Chief Creative Michael Fiore is a producer on “Keep Watching” (formerly “Home Invasion”) alongside the producing teams at Voltage Pictures (producers of “The Hurt Locker”) and The Picture Company.  The film stars:  Bella Thorne (“Blended”), Chandler Riggs (“The Walking Dead”), Natalie Martinez (“End of Watch”), Ioan Gruffudd (ABC’s “Forever”), and Leigh Whannell (“Saw”).


NEWS.  November 1, 2015

FEATURE THRILLER “KEEP WATCHING” TO BE RELEASED BY SONY SCREEN GEMS

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“AIN’T IT COOL NEWS” REVIEWS “FLOYD NORMAN:  AN ANIMATED LIFE”!HAA_PSA.html

NEWS.  January 28, 2016


The popular movie website AIN’T IT COOL NEWS has written a rave review about our feature-length documentary "Floyd Norman: An Animated Life".  Read the full review here!


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016. 


"Floyd Norman: An Animated Life" made its’ World Premiere this evening at the 2016 Santa Barbara International Film Festival. It was a fairy tale start to the life of the film, as Floyd was born and raised in Santa Barbara. Filmmakers Michael Fiore and Erik Sharkey took the audience on an intimate journey through the life and career of the 'Forrest Gump' of the animation industry - Floyd Norman.  In attendance were filmmakers Fiore and Sharkey, the movie’s music composer Ryan Shore, Floyd Norman and his wife Adrienne Brown-Norman.  Film critic and historian Leonard Maltin moderated a Q&A after the screening.  A second screening of the documentary will be held on Sunday, February 7 at 10:20am (Fiesta 2).


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016. 



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SBIFF WORLD PREMIERE OF “FLOYD NORMAN:  AN ANIMATED LIFE”
Pictured:  Floyd Norman, Adrienne Brown-Norman, Erik Sharkey, Michael Fiore, Leonard Maltin, Ryan Shore. HAA_PSA.html

NEWS.  February 5, 2016

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GEENA DAVIS INVITES “FLOYD NORMAN:  AN ANIMATED LIFE” TO HER BENTONVILLE FILM FESTIVALHAA_PSA.html


Michael Fiore Films will present the feature-length documentary "Floyd Norman: An Animated Life" at the 2016 Bentonville Film Festival (BFF).  The festival, co-founded by Academy Award Winning Actress Geena Davis, celebrates women and diversity in media.  The festival’s advisory board is comprised of entertainment industry leaders and artists including Angela Bassett, Bruce Dern, Samuel L. Jackson, Randy Jackson, Eva Longoria, Julianne Moore, Paula Patton, Natalie Portman, Nina Tassler and Shailene Woodley. 


Filmmakers Michael Fiore and Erik Sharkey will take the audience on an intimate journey through the life and career of the 'Forrest Gump' of the animation industry - Floyd Norman.  At 80 years old, see how this Disney Legend, the first African-American artist/animator at Disney, continues to impact animation and stir up his own brand of “trouble”.


“Floyd Norman:  An Animated Life” will screen on Friday, May 6th at 5:30pm (theater venue TBA).  For more information visit www.BentonvilleFilmFestival.com.


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016.


NEWS.  February 22, 2016

NEWS
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"Floyd Norman: An Animated Life" received the Audience Award at the 2016 Bentonville Film Festival (BFF).  The festival, co-founded by Academy Award Winning Actress Geena Davis, celebrates women and diversity in media.  The Audience Award is given to the documentary or scripted narrative that receives the highest score that is tallied from festival audience ballots.


On May 6, filmmakers Michael Fiore and Erik Sharkey took the BFF audience on an intimate journey through the life and career of the 'Forrest Gump' of the animation industry - Floyd Norman.  At 80 years old, this Disney Legend, the first African-American artist/animator at Disney, continues to impact animation and stir up his own brand of “trouble”.


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016.


“FLOYD NORMAN:  AN ANIMATED LIFE” NAMED AUDIENCE AWARD WINNER AT GEENA DAVIS’ BFF!HAA_PSA.html

NEWS.  April 6, 2016

NEWS.  May 7, 2016


November 1, 2016.  “Floyd Norman:  An Animated Life” is now streaming on NETFLIX worldwide.  Our documentary about the Disney Legend has been named on numerous “2016 Best of Netflix” lists as well.


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016.

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“FLOYD NORMAN:  AN ANIMATED LIFE” DEBUTS ON NETFLIX WORLDWIDEHAA_PSA.html
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“FLOYD NORMAN:  AN ANIMATED LIFE” WINS BEST DOCUMENTARY AWARD AT SDCC!HAA_PSA.html


"Floyd Norman: An Animated Life" received the Best Documentary Award at the 2016 San Diego Comic Con International Film Festival (pictured from right to left:  Filmmakers Michael Fiore and Erik Sharkey).


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016.


NEWS.  July 25, 2016

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“FLOYD NORMAN:  AN ANIMATED LIFE” ELIGIBLE FOR 2017 OSCAR FOR BEST DOCUMENTARY FEATUREHAA_PSA.html


Having completed a week-long theatrical run in New York City, Los Angeles, San Francisco, and Orlando, our feature documentary "Floyd Norman: An Animated Life" is now eligible and in-consideration for the 2017 Oscar in the categories of:  Best Documentary Feature, Best Original Score, and Best Original Song.


Michael Fiore Films presents, a feature documentary by Michael Fiore and Erik Sharkey. 


USA/94 min/2016.


NEWS.  September 2, 2016